Turn Up the World Festival
Turn Up the World Festival was an online event created during the first national lockdown in 2020 to support and promote artists affected by the pandemic.
I was responsible for designing the visual identity and social media content to engage and excite the audience on Instagram.
Brand Identity
The festival’s branding featured vibrant gradients and playful typography to capture the energy and inclusivity of the event. The designs were applied across various touchpoints, including Instagram posts, posters, and digital banners, ensuring a consistent and engaging visual experience.
Announcement Post
Festival Poster
Social Media Page
Surprise Act Announcement
Festival Dates Post
Festival Stream
Sponsored Giveaway Post
Winter Wonderland Edition
For the Winter Wonderland Edition, the branding was adapted to include cooler tones and festive elements, while maintaining the core identity established in the first event. This ensured the brand remained recognisable while aligning with the seasonal theme.
The visual identity and social media strategy successfully drove engagement and helped build a community around the festival. The project not only provided vital support to artists during a challenging time but also demonstrated the power of design in creating connections, even in a virtual space.